Resources Library by ANA

Adapting global communication to Asian markets

In a rapidly unifying world where communication is gradually becoming universally homogenous, there remain certain core regional differences in response, rooted in the more robust cultural values and beliefs which have survived over time. This paper...

Catalogue: Asia Pacific 2002

Authors: Punita Gandhi, Navjeet Bawa

Company: KANTAR TNS Malaysia

December 1, 2002

Shifting sands and winning brands

The last decade has seen the fruits of the oil boom materialize in the form of foreign brands, satellite TV, affluence and hence shifting mindsets. A new generation has appeared. Weaned on satellite TV, they have been afforded exposure to foreign...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Dipen Mehta, Ken McDermott

November 10, 2002

Providing online customers with an 'extraordinary customer experience'in telecommunications markets

This paper examines important issues facing telecommunication firms with regard to their website design. The key finding is that telecom websites are complex by trying to achieve many different roles simultaneously. The paper stresses the importance...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Authors: David Jamieson, Matt King

Company: Maritz Research

October 20, 2002

Mobile internet: threat or opportunity?

This paper assesses how operators view Mobile Internet and whether they see it as a threat or opportunity. It evaluates the key Mobile Internet issues confronting operators and suggests actions that they can potentially take to best exploit the...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Author: David Willan

Company: The BPRI Group

October 20, 2002

The beginning?

With major expenditure on 3G licenses by various network suppliers and massive R&D costs incurred by hand-set manufacturers, it is vital for key market players to optimise 3G strategy. This paper explores the consumer element of these strategies and...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Authors: David Walker, Bruce Bogle, Theano Anastasopoulou

October 20, 2002

Beyond the hype

This paper describes how marketing intelligence allows Sony Ericsson to make a more valid assessment of the capitalised value of new products and services enabled by 2.5 and 3rd generation technology. As standard (conjoint) methodologies do not...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Authors: Annica Towliat, Jürgen Warnecke

Company: SKIM

October 20, 2002

What value do customers attach to instant news?

This paper describes the work that has been carried out to understand the relevance, importance and value attached to instant news by consumers in a developing country. A unique methodology combining off line and on line approaches was used to...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Authors: Anusheel Shrivastava, A. Sundara Rajan

October 20, 2002

Scoring, segmenting and characterizing telecom costumers on the basis of attitudinal loyalty

This paper begins by estimating a composite measure (index) of attitudinal loyalty for customers of a major telecom supplier's ISP services. The index is constructed in such a way as to maximize differentiation amongst respondents. Next it employs...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Authors: Paul Pacholski, Joseph Retzer

Company: Maritz Research

October 20, 2002

Increasing telecom revenue through mobile centrex in the Norwegian business market

This study tested the market and revenue potential for Mobile Centrex in the Norwegian business market. Mobile Centrex is a system that allows businesses to change from using fixed line telephones to partially or entirely using mobile phones. The...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Author: Bjarne André Aamli

October 20, 2002